As a gym owner, gym design and planning is huge. In the last decade, immersive studios and the boutique market have completely changed the game. Companies who think design is about just the gym layout are at least 10 years behind the curve.
Designing a gym is about creating an experience. It’s about the way your space makes a person feel. The gym design is an extension of your brand. It’s the canvas on which your masterpiece will be painted on.
It’s as important as the way you talk to your customers. It’s as important as the product you deliver and as the quality of your staff.
The game has changed. Be careful you’re not left behind.